Sentiment
Our Grandpa, who played a huge role in our growth from adolescence to manhood, used to scare the "bejeezus" out of us when we were younger with stories of a monstrous beast called a "bearilla". Anytime we were a handful he'd tell us, "the bearilla is going to get you boys if you keep that up..." The death of our Grandfather was the hardest thing I've ever had to deal with. During one of the last conversations we had before he died, he told me,"with an imagination like that...there's nothing you can't achieve young man." I've held those words within me and will continue to do so. And when my brother and I decided to chase our dreams we wanted to honor our Grandpa every step of the way. This is the most important reason we chose the name "bear.illa"